Here’s a recent example: a U.S. retailer ordering Apeel-Protected Avocados wanted to increase sales by offering a riper avocado on the shelf, but was concerned about potentially increasing waste. We worked with them to confidently market and brand more ripe and ready-to-eat avocados, capturing customers’ attention with a value proposition that no other brands could offer.
Over 12 weeks, the retailer changed the specifications for their average pressure reading of the avocados from 8psi to 5psi. This experiment yielded a 21% increase in sales without any considerable increase in wastage – that’s the kind of confidence you can have with Apeel.